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09 December 2008

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Joshua

This finding is neither new nor illuminating. It is hardly clear that there is a strong link between college athletic prowess and the number of high-quality applicants a school receives. The fact that 10% more students check a box on a College Board form because they've seen a school on TV means very little as to the school's ability to actually improve its applicant pool. The greater name recognition does not necessarily translate to a meaningful boost.

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